Advertising on social media platforms is not a new concept. Many of you will as you move on Instagram and the like quite a few – have received advertisements – targeted. Also on Twitter users get numerous ads before his eyes, but the company is probably not enough.
Twitter now announced that they will display advertising in the discussions on tweets. At least they are testing this new feature now on iOS and Android devices. Users will now be available after the first, third, or eighth response to a tweet a small ad, like Bruce Falck, the Revenue Product Lead of Twitter, explained. In his Tweet he told also how the new system will look like a small gif.
Advertising looks like this, as you you this so imagine, with a little hint that this content was sponsored in the lower left corner. On Twitter, it happens often that a tweet will receive thousands of responses and form in the comments smaller discussions. Here Twitter can therefore now very selectively bring their ads with the users, which will not disturb the flow of reading and hopefully the clarity of any discussions. However, the need to probably everyone decide for themselves.
So far, advertising in the answers of tweets only a test and not every user is affected. According to Falck Twitter wants to try this new system over the next few months and use this different frequencies shown advertising, different layouts, and more. Also content creators should probably be able to decide whether they want to enable advertising in the answers of their tweets forward and receive a percentage of revenue.
From Daniel Link
14.10.2021 at 18:13