Comes (CEO Song Jae-won, Lee Johan) is global mega hit game Summers Wars: Heaven Arena (Summers War) achieved cumulative sales of 3 trillion won.
‘Summers War’ surpassed 3 trillion won in cumulative sales at the end of September this year, demonstrating the world’s popularity and long-term success in the mobile game IP (intellectual property).
‘Summers War’, which has gained evenly in Asia and Western since its launch in April 2014 and June 2014, added 1 trillion won in 2 years and 10 months since November 2019, when sales achieved sales of 2 trillion won. It achieved it and confirmed the long run life cycle and sustainable growth of mobile games.
‘Summers War’ was the first Korean mobile game in March 2017 to record 1 trillion won in single game sales. In North America, the world’s largest game market, North America and Canada ranked second and No. 1 in sales, set a unique record as a domestic mobile game. Every year, he is steadily drawing its heyday every year, showing the mobile game ‘All-Time Legend’.
In fact, ‘Summers War’ has been successful in the world for more than eight years and has been constantly breaking its records. It recorded 10 million downloads in a month after the start of global service, and exceeded 100 million downloads in 2019 and 160 million downloads in June this year. One in 50 people in the world is the user of the Summers War. This year, including three additional regions this year, it has reached No. 1 sales in 93 countries around the world, and has been in sales of 143 countries.
The growth of Summers War is based on strategic updates and close communication with users. The company researches and introduces various contents that extremely raised the fun of collection and strategic development and systems that meet the needs of the world’s users, and provides a lot of fun such as the gap between the world, the world arena, the occupation, the labyrinth, and the dimensional hall. Monsters, the core content of ‘Summers War’, have also been newly introduced, and 11.7 species are added every year, and a total of 1,428 rich monster pools are being born.
In recent years, we have also updated the game more fun and fun, including the reorganization of guide quests for new users, as well as two global IPs and collaboration. Through this, new and return users have increased significantly, and in April last year, the company recorded the highest hospitality in Europe, and in April of this year, the company’s record sales were also renewed in 2,919 days.
As a Korean mobile game IP, the status is also raised. In 2019, it was the only Korean game to celebrate President-Sweden A-match, and for the first time in Korea, it was the first Korean mobile game to launch the Summers War World Arena Championship (SWC), the 2017 global e-sports’ competition. In particular, the SWC has been held every year since its launch, and last year, the SWC World Finals have been steadily rising, including simultaneous access and live viewing.
Meanwhile, Comes achieves 3 trillion won in sales and further develops the value of IP to solidify the brand power of Summers War, which is establishing a long-term success formula for mobile games.
Based on the 150-year-old worldview, we are presenting various new games, and through the expansion of various contents such as light novel, webtoon, comics, and animation, ‘Summers War’ is a representative K game that leads the world culture beyond Korea. It will grow.
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